Software is about to be free

When writing code costs almost nothing, the app stops being the product.

Most apps are a database, some forms and a login. That's exactly the kind of code models are best at writing.

So here's what I think happens. Software stops being something you buy and becomes something you ask for.

Today, if you want an app for something oddly specific, like your plants or your gym sets or your band's gigs, you search the App Store. You find five apps that each do 80% of it. You pay a subscription for the one that annoys you least.

Soon you'll describe it, and it'll exist. Built for you, the way you want it, in an afternoon. Then in a minute.

The next billion apps will have one user each.

Nobody will publish them. Nobody will review them. They'll do one small job for one person, and get deleted when the job is done. Nobody will even think of them as apps.

The obvious objection is that people don't want to build software. They want it to work. True. People also didn't want to be photographers, until the phone made it free. Now everyone takes photos every day, and nobody calls it photography.

When code gets cheap, the value moves somewhere else. It moves to your data, which nobody else has. To knowing what's worth building. To making something that feels good to use. A company whose whole product is "we built the forms so you don't have to" is in trouble, and most of them don't know it yet.

Code was never the hard part. It was just the expensive part.

The App Store is going to look like a phone book. Something that used to matter.

Next: It just predicts the next word